Guides and articles to better understand user behavior, make the right changes,
improve UX, and increase conversions on your website using Hotjar.
A complete guide to website heatmaps with chapters about creating and
analyzing heatmaps, case studies, practical examples, and heatmap
FAQs.
What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.
Read the guideEverything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.
Read the guideGetting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.
Read the guideA multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.
Read the guideA user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.
Read the guideHow to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.
Read the guideAn introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.
Read the guideA 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.
Read the guideA glossary of the most frequently used terms in the world of Google Analytics.
Read the guideNeed help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.
Go to the DocumentationEcommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.
Read the guideInsight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.
Read the guideA 4 step process to stay laser-focusd on your customers and use the insight to give them the best experience possible, right now.
How to use heatmax to improve UX on your website and grow the metrics that matters to your business.
A 4 step framework to spot issues after releasing website changes using a combination of heatmaps, recordings, and survey tools.
A 17 minute interview with a UX researcher discussing a quick way to understand who your website visitors and customers are.
Need to sending surveys? here's a list of different types, dos & dont's, as well as more than 70 examples you can copy and start using today.
20+ examples of Hotjar polls from real website: be inspired to use them on your pages and learn more about your visitors.
Understand why & how people shop online-- and use these insights to make an impact with your marketing.
What is market research and how to do your own without breaking the bank: A 4-step guide with a real-life example.
How do you create user-personas without leaving your desk or even using Google Analytics? A 4-step method + template for you.