Get More out of Hotjar

Guides and articles to better understand user behavior, make the right changes,
improve UX, and increase conversions on your website using Hotjar.

The Complete Guide to heatmaps

A complete guide to website heatmaps with chapters about creating and
analyzing heatmaps, case studies, practical examples, and heatmap
FAQs.

Understanding customer experience

What customer experience (CX) is, why it's important for your business, and how you can improve it for your customers.

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Session Recordings: a beginner's guide

Everything about session recordings: what they are, how they help improve your website, and how to use them to get actionable insight.

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The Net Promoter Score ® (NPS) guide

Getting started with NPS: why it's important for business growth, how to run an NPS survey, and how to analyze the results.

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Usability testing: your 101 introduction

A multi-chapter look at website usability testing, its benefits and methods, and how to get started with it.

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CRO: the user-centric approach

A user-centric guide to Conversion Rate Optimization (CRO): what it is, what it isn't, and how to do it right.

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Customer journey mapping in 2 and 1/2 days

How to go from zero to your first customer journey map in less than a week, with step-by-step instructions and pro tips.

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Website analysis: your go-to optimization resource

An introduction to testing and analyzing your website's performance in relation to SEO, speed, competition, and traffic.

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Website redesign: the guide to read before you start

A 3-chapter guide with step-by-step processes and frameworks to help you redesign a website with your customers in mind.

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Google Analytics: terms and definitions

A glossary of the most frequently used terms in the world of Google Analytics.

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Support documentation

Need help? Get answers to your questions on how to use Hotjar, troubleshooting, and technical support.

Go to the Documentation

5-min Ecommerce tips ⚡

Ecommerce lessons from UX, Marketing, and Analytics pros—in 5-minute video format.

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State of Web Analytics 2020

Insight from 2000+ pros on the good, the bad, and the ambiguous of traditional analytics in 2020. Brought to you by CXL and Hotjar.

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Top articles and blog posts

An ecommerce checklist for covid-19 times

A 4 step process to stay laser-focusd on your customers and use the insight to give them the best experience possible, right now.

Improve website UX with heatmaps

How to use heatmax to improve UX on your website and grow the metrics that matters to your business.

Find and Fix website bugs on your site

A 4 step framework to spot issues after releasing website changes using a combination of heatmaps, recordings, and survey tools.





Understand your users

A 17 minute interview with a UX researcher discussing a quick way to understand who your website visitors and customers are.

Survey Question: the untimate list

Need to sending surveys? here's a list of different types, dos & dont's, as well as more than 70 examples you can copy and start using today.

20+ Hotjar poll examples + why you should use them

20+ examples of Hotjar polls from real website: be inspired to use them on your pages and learn more about your visitors.





Psychographics 101

Understand why & how people shop online-- and use these insights to make an impact with your marketing.

Market research

What is market research and how to do your own without breaking the bank: A 4-step guide with a real-life example.

Intro to user personas

How do you create user-personas without leaving your desk or even using Google Analytics? A 4-step method + template for you.